89: Technology Acceptance In 2003, Venkatesh, Morris, Davis and Davis modified the TAM into the Unified Theory of Acceptance and Use of Technology (UTAUT). Through the UTAUT, the scholars sought to compare and unite into one theory eight different theories that had emerged for measuring technology use. According to the UTAUT, four factors are directly Read More
41: Communication in Preliterate Societies Walter Ong (1982) concluded only about 100 of the 10,000 human languages that survived into the 20th century had a written language; leading to the conclusion that most cultures demonstrate primary orality. Adjaye (2008) observed indigenous communications systems that rely on oral traditions are based on structures and procedures that Read More
36; Three Important Papers | RSS.com In the closing months of World War II, Vannevar Bush (1945), who had served as Director of the Office of Scientific Research and Development during the war, published “As We May Think” in Atlantic Monthly. His article captured the essence of digital electronic information technology just as it had Read More
43: Media and Attention The emerging sophistication of digital media and the accompanying sophistication of media skills are captured in the observation of Seels, Fullerton, Berry, and Horn (2004) that interest in and attention to media is characterized by a bell-shaped curve. Media that are familiar, simple, redundant, and expected are associated with low interest Read More
44: The Human Social Brain Beginning in the early 1970’s, cognitive scientists began studying two opposing hypotheses to explain of the anatomical differences between the brains of humans and the brains of other primates: the social brain hypothesis, which posited social factors are the primary force driving the development of the human brain and the Read More
49: Technology Acceptance Model This except is from my book Efficacious Technology Management: A Guide for School Leaders Technology acceptance model was first elucidated to understand the observation “that performance gains are often obstructed by users’ unwillingness to accept and use available systems” (Davis, 1989 p. 319), and it has been used to study decisions Read More
Appropriate Proper Reasonable This idea is also the subject of the post Cognitive Load Theory Educators avoid theory whenever they can, and that is an unfortunate stance as a good theory is very useful when we want to understand what we do and why we do it. Cognitive load theory is an excellent example of Read More