43: Media and Attention The emerging sophistication of digital media and the accompanying sophistication of media skills are captured in the observation of Seels, Fullerton, Berry, and Horn (2004) that interest in and attention to media is characterized by a bell-shaped curve. Media that are familiar, simple, redundant, and expected are associated with low interest Read More
44: The Human Social Brain Beginning in the early 1970’s, cognitive scientists began studying two opposing hypotheses to explain of the anatomical differences between the brains of humans and the brains of other primates: the social brain hypothesis, which posited social factors are the primary force driving the development of the human brain and the Read More
49: Technology Acceptance Model This except is from my book Efficacious Technology Management: A Guide for School Leaders Technology acceptance model was first elucidated to understand the observation “that performance gains are often obstructed by users’ unwillingness to accept and use available systems” (Davis, 1989 p. 319), and it has been used to study decisions Read More
Appropriate Proper Reasonable This idea is also the subject of the post Cognitive Load Theory Educators avoid theory whenever they can, and that is an unfortunate stance as a good theory is very useful when we want to understand what we do and why we do it. Cognitive load theory is an excellent example of Read More