science

Humans’ Social Brains

44: The Human Social Brain Beginning in the early 1970’s, cognitive scientists began studying two opposing hypotheses to explain of the anatomical differences between the brains of humans and the brains of other primates: the social brain hypothesis, which posited social factors are the primary force driving the development of the human brain and the Read More

science

Technology Acceptance– Understanding Decisions to Use IT

49: Technology Acceptance Model This except is from my book Efficacious Technology Management: A Guide for School Leaders Technology acceptance model was first elucidated to understand the observation “that performance gains are often obstructed by users’ unwillingness to accept and use available systems” (Davis, 1989 p. 319), and it has been used to study decisions Read More